A Study of Social Media in Higher Education
Analysis and case studies of social media best practices on Facebook, Twitter, Google+, LinkedIn, and Instagram.
At the start of the 21st century, social media platforms and networks began to dominate public conversation and exchange of information. No institution, business, or individual seeking to promote their goods and/or services can afford to be silent on the networks where billions of users regularly express their opinions, exchange information, write reviews, and share their personal lives. Universities that have made a concerted effort to hone their social media presence can use it to leverage promotional campaigns, amplify their investment and reap the benefits of increased engagement…
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