Beginning at the start of the 21st century, social media platforms and networks have begun to dominate public conversation and exchange of information. No institution, business, or individual seeking to promote their goods and/or services can afford… to be silent on the networks where billions of users regularly express their opinions, exchange information, write reviews, and share their personal lives. Universities that have made a concerted effort to hone their social media presence can use it to leverage promotional campaigns, amplify their investment and reap the benefits of increased engagement.
Each of the top 30 schools on the Most Influential Colleges in Social Media list have an established presence on the five major social media platforms, Facebook, Twitter, Google+, LinkedIn, and Instagram. The most successful schools, like Harvard, Stanford, and the University of Michigan, know the importance of catering their presence on various networks to the specific personality of those networks. The playful platform Instagram requires a very different set of posts, pictures and styles than the more career- and research-focused LinkedIn.
Successful schools are aware of what users are looking for when they visit a specific platform and understand platform-specific best practices. Interaction with user posts, sharing information from other pages, and linking one page to another is essential to developing a healthy presence on any platform. Schools like Boston College and the University of Florida ensure they are part of the conversation by engaging in the trending topics relevant to their schools on platforms like Facebook and Twitter.
It is perhaps unsurprising that famous, big-name colleges like Harvard, Yale, and Stanford make the top ten on this list. But schools like Texas A&M, Purdue University and the University of Washington prove that they don’t have to be in the Ivy League arena to make a dramatic splash in social media. With a little investment, university support and understanding of social media best practices, any school can create a robust social media presence.
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