The Most Powerful Colleges in Social Media

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The Most Powerful Colleges in Social Media

Facts and Figures from the Top 100 Most-Active Schools in Social Media

Total Followers of the Top 100 Schools by Platform

Facebook – 22,386,523 Following the Top 100 Social Media Schools

Twitter – 4,595,480 Following the Top 100 Social Media Schools

LinkedIn- 11,206,102 Following the Top 100 Social Media Schools

Google+ – 2,304,710 Following the Top 100 Social Media Schools

Instagram – 790,887 Following the Top 100 Social Media Schools

Facebook was launched February 4, 2003 (that’s 3,761 days ago!). Since that time, our top 100 social media schools have generated 5,952 likes/follows per day.

Most Active “Posters”

Facebook – Purdue University posts an average of 6 times per day. That’s nearly 2,200 posts per year!

Twitter – University of Wisconsin tweets an average of 15 times per day. That’s 32,000 tweets since their account opened on August 1, 2008.

Twitter launched June 15, 2006 (that’s 2,899 days ago!). Since that time, our top 100 social media schools have generated 1,585 likes/follows per day.

Social Media Savvy Schools

Facebook

Most Talked About Schools:

  • Texas A&M – Texas A&M has been mentioned on Facebook nearly 39,000 time!
  • Harvard University – Harvard University has been mentioned on Facebook nearly 24,000 times!

Schools with the Most Profile Likes

  1. Harvard University – With 3,270,949 Facebook Likes, Harvard has the most likes of any other college.
  2. University of Phoenix – Coming in with the second most likes is University of Phoenix with 1,836,181.

Twitter

In aggregate, the top 100 colleges have been active on Twitter for a total of 180,628 days.

Or…

495 Years

Or…

124 Full Presidential Terms

Or…

110 Round trips walking to the moon

Google+ launched June 28, 2011 (that’s 1,060 days ago!). Since that time, our top 100 social media schools have generated 2,174 followers per day.

Drum Roll for the Winner Breakdown

Facebook

1. Harvard University

2. Texas A&M University

3. University of Michigan

Twitter

  1. Harvard University
  2. Yale University
  3. Stanford University

LinkedIn

  1. University of Phoenix
  2. University of California, Berkeley
  3. Pennsylvania State University

Google+

  1. Harvard University
  2. University of Pennsylvania
  3. Duke University

Instagram

  1. Stanford University
  2. University of Wisconsin – Madison
  3. University of Michigan


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